You are currently viewing Market vs Company Risk

Market vs Company Risk

Did you know some investment risk can be eliminated and the remaining risk  can be minimized?

What is Investment Risk?

There are two broad types of investment risk. Company and Market. We want to make you aware of these risks and also provide practical solutions to protect your wealth.

Company Risk:
Company risk can be significant. This is the risk of one company going broke. Fortunately, this risk of losing everything can be eliminated.

The saying goes, a picture is worth a thousand words, or in this case, a story. In 1997 headline news around the world touted the largest gold find in history by a Calgary based mining company called Bre-X1. This later turned out to be a scam that inspired the 2016 movie GOLD (starring Matthew McConaughey).

The Saskatchewan based Public Employees Pension Plan (PEPP) held Bre-X stock that became all but worthless overnight. Most employees with money in the pension plan likely never knew, as the pension plan’s return that year was actually quite good. The reason everything was fine is that Bre-X accounted for a very small portion of the overall fund. The other unrelated holdings did well that year, easily washing away the tiny loss. Conversely, if you had all your money in Bre-X stock, you would have been wiped out.

The point is that this risk can be effectively eliminated by simply diversifying. In fact, a Nobel prize was awarded proving that point2.

Market Risk:
This is the risk of the entire market moving up or down. Although the potential losses can be significant, the above noted Nobel prize proved it impossible to lose all your money. It can however take a long time to recover, thus the importance of your investing time horizon. The important distinction is that a broad market cannot go to zero in contrast to company risk.

Although you can not eliminate market risk, you can reduce it by simply diversifying. The “not all your eggs in one basket” idea. A portfolio that contains parts that complement each other can smooth the investment ride. For example, holding equal parts of two investments that act oppositely, would be the equivalent of the average height of two people on a teetertotter. As one side goes down, the other side goes up. The average would remain the same.

There is no perfect diversification that allows your investment to never experience downside, but matching your comfort level to an appropriate investment has been proven possible and the industry has adopted this as a standard approach.

Now you know what investment risks there are, and that these risks can be either eliminated, or minimized. Hopefully, through knowledge, your investing comfort level has also increased.

If you have any further questions, or just to learn more, please feel free to contact us.


The opinions expressed within this article/communication are those of the Financial Advisor and are not necessarily those of Keybase Financial Group Inc. Any data provided is for illustration purposes only. Clients and prospective clients should always read a product prospectus and fully understand all of the risks associated with the product before purchasing. Any information relating to the discussion of taxation issues is considered to be only general in nature. Clients should seek a qualified tax professional to discuss their specific tax requirements.
Third party publications are not prepared or approved by Keybase Financial Group Inc. The opinions, estimates and projections contained in the publication are those of the author as of the date indicated and are subject to change without notice. Keybase Financial Group Inc. makes no representation or warranty, express or implied, in respect thereof, takes no responsibility for any errors or omissions which may be contained therein and accepts no liability whatsoever for any loss arising from any use of or reliance on the report or its contents. The provision of this publication is not to be construed as an offer to sell or a solicitation for or an offer to buy any securities.

Keybase Financial Group Inc. is a member of the MFDA and is a member of the MFDA IPC.


1.    https://calgaryherald.com/news/local-news/bre-x-the-real-story-and-scandal-that-inspired-the-movie-gold
2.    https://www.investopedia.com/managing-wealth/modern-portfolio-theory-why-its-still-hip/  Proper diversification of a portfolio can’t prevent systematic risk, but it can dampen, if not eliminate, unsystematic (company) risk.